Strategic Orientation of Jam in the Consumer Market

  • Development of export market for black pipe grade (CRP100B)
  • Expansion of injection product portfolio in three categories: low, medium, and high MFI
  • Market research based on market penetration strategy
  • Increasing production of LL grades, especially grades with hexene-1 comonomer, according to market demand
  • Continuous supply and presence of LL 235 F 6 product in the domestic market
  • Production of new grades based on end-user needs, such as injection HD grades suitable for manufacturing thin-walled injection containers, and HDPE grades used in metal pipe coatings
  • Adopting a market leadership strategy by increasing domestic market share across all grades